The issue of counterfeit watches is a prevalent concern among customers. When confronted with suspiciously low prices on websites or the prospect of buying a pre-owned watch of a specific model, one might question its authenticity. To address this rising problem of fake Diesel and Emporio Armani watches, the Fossil Group has taken a proactive approach by implementing Certilogo QR codes that verify the authenticity of the brand’ models.

How to check the authenticity of Diesel and Emporio Armani watches?

For years, online forums have been inundated with queries such as "original or fake" along with attached photos of watches. While identifying fakes may be simple due to their shoddy workmanship or malfunction, the purchase of a non-original model still causes concern for customers. To alleviate these worries, Fossil Group has partnered with Certilogo to introduce dedicated Certilogo QR codes for their Diesel and Emporio Armani watches, allowing customers to easily check their authenticity. Some watches will feature an engraving on the caseback with an individual Certilogo code instead of a paper code, as is the case with Emporio Armani models. The QR code can already be found on new Diesel and Emporio Armani watches (check out the Core collection + watches whose launch is expected in spring this year). It's important to note that Diesel and Emporio Armani watches manufactured earlier will not have this confirmation, even though they are legitimate.

Certilogo — what is it?

Certilogo is a distinguished company specialising in enhancing the shopping experience of luxury and renowned brands, primarily by guaranteeing the authenticity of their products. Their services are in high demand, particularly in the e-commerce market where counterfeit goods are rampant. Certilogo utilises unique QR codes that are specific to each product, ensuring that no inauthentic items slip through the cracks. With just a few effortless steps, customers can easily verify the authenticity of a Fossil Group product on either the Diesel website or on Certilogo.com by "check authenticity".